Australian Barista Championship Success

Our Head of Coffee, Liam Pratt, achieved 3rd Place at the Australian Barista Championships.

Why does this matter, and why do we compete?

• Brand Awareness: Success at a national level elevates our brand's profile.

• Personal Development: More importantly, we support our team in achieving ambitious goals. Competing encourages personal growth and pushes our team members beyond what they thought was possible.

This level of competition demands extreme dedication, involving hundreds of hours of research and preparation. It also requires a dedicated support team for coaching and mentoring.

While success is rarely achieved without a team, it comes at a significant business cost:

• Financial Investment: Competition is expensive. Major costs include sourcing the highest quality green beans, travel expenses, and equipment.

• Time Commitment: We provide the necessary practice time, which means taking the competitor away from their core duties.

Despite the substantial costs, we are fully committed to investing in our employees' goals and success.

As a small business, our employees and our customers are what matter most. We invest in our team members like Liam because we believe in building strong, lasting relationships. This same commitment to connection and quality is what drives every cup of coffee we serve to our community.